Concept to Campaign: A Student Advertising Showcase

The 3rd-year Marketing students from sections MMA & MMB of the National College of Business and Arts came together for a creative competition that showcased their ingenuity and advertising prowess on Friday, December 6, 2024.

Under the guidance of Advertising Professor, Ms. Debby Ann Caramancion, and with special participation from Ms. Jenny Morales, the students brought the event’s theme—“Concept to Campaign”—to life, creating captivating campaigns across various platforms, from videos and reels to flyers and tarpaulins.

After an intense and inspiring competition, 𝗧𝗘𝗔𝗠 𝗖 from 𝟯-𝗠𝗠𝗕 hailed as the 🏆𝐎𝐕𝐄𝐑𝐀𝐋𝐋 𝐂𝐇𝐀𝐌𝐏𝐈𝐎𝐍🏆 The team composed of Josh Pajarillo, Anelyn Lagonoy, Dindy Danao, Jan Matthew Cayari, Christia Unay, Sheryn Mata, and Glen Caballero, also won the awards for:

🥇𝐁𝐞𝐬𝐭 𝐢𝐧 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠
🥇𝐁𝐞𝐬𝐭 𝐢𝐧 𝐑𝐚𝐝𝐢𝐨 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠
🥇𝐁𝐞𝐬𝐭 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐟𝐨𝐫 𝐑𝐞𝐞𝐥𝐬

𝗧𝗘𝗔𝗠 𝗖 from 𝟯-𝗠𝗠𝗔 claimed the 🥈𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝟐𝐧𝐝 𝐏𝐥𝐚𝐜𝐞𝐫🥈 spot under members of Sophia Pascual, Julliene Asinas, Jessa Famulagan, Angela Garcia, John Lloyd Macatangay, Jeneca Nabong, Princess Nalica, Charles Olaivar, Andrei Ribac,
Andrew Riego De Dios, Kyle Tolete, and Precious Viloria. The team also took home the award for:

🥇𝐁𝐞𝐬𝐭 𝐢𝐧 𝐒𝐜𝐡𝐨𝐨𝐥 𝐓𝐚𝐫𝐩𝐚𝐮𝐥𝐢𝐧

𝗧𝗘𝗔𝗠 𝗕 from 𝟯-𝗠𝗠𝗔 secured the 🥉𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝟑𝐫𝐝 𝐏𝐥𝐚𝐜𝐞𝐫🥉 with members Charles Abo, Regina Laya, Lorenza Abille, Renzo Ballola, Joshua Bunagan, Margareth Corpuz, Melanie Espinoza, Jeru Gape, Jhen Montero, Niña Romero, and Mariell Viador. The same team also won the awards for:

🥇 𝐁𝐞𝐬𝐭 𝐢𝐧 𝐒𝐜𝐡𝐨𝐨𝐥 𝐅𝐥𝐲𝐞𝐫𝐬
🥉 𝟑𝐫𝐝 𝐏𝐥𝐚𝐜𝐞 𝐢𝐧 𝐁𝐞𝐬𝐭 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠

𝗧𝗘𝗔𝗠 𝗔 from 𝟯-𝗠𝗠𝗕 with its members Jermine Huiden, Shyla Salgado, Angelica Amay, Alliyah Fernandez, Christopher Odero, Dexter Caranto, Arnie Montemayor, Romar Escandor, and Maricris Dela Cruz won for:

🥈𝟐𝐧𝐝 𝐏𝐥𝐚𝐜𝐞 𝐢𝐧 𝐁𝐞𝐬𝐭 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠

Mr. Rozano Medina (from the BA Department), Ms. Aileen Cioco (High School Principal), and Dr. Djonito S. Ursua (Dean) judged the event, praising the students’ creativity and professionalism.

Congratulations to all the participants for their incredible work, which embodies the spirit of innovation and creativity in marketing! Your hard work and passion have proven that the future of advertising is bright.

#ConceptToCampaign
#StudentAdvertisingShowcase
#MarketingExcellence